CONFERENCE AGENDA
Optional Half-Day Programs
Sunday Afternoon | Special Events | Monday | Tuesday
SUNDAY MORNING, MAY 3, 8:30 AM -12:00 NOON
PRECONFERENCE SESSION 1
Family Centered Maternity Care Branding
Diane Himwich, Principal, The Himwich Group, Albuquerque, NM & Celeste Philips, RN, BSN, MSN, EdD, Philips+Fenwick, Santa Cruz, CA
Why do some obstetrical programs become market leaders while others remain status quo or lose market share year after year? The answer can be found by studying business models of the nation's most successful obstetrical programs that have developed a strong brand identity around Family Centered Maternity Care (FCMC). Himwich and Dr. Phillips will guide you through the FCMC approach to translating a "brand promise" to market positioning. Attendees will learn how to differentiate their maternity program from competitors and create a preferred market position through an understanding of:
- Difference Between a Maternity Service and a Maternity Product
- Unique Clinical and Business Strategies that Compose FCMC
- Development of Products to Penetrate Previously Untapped Patient Pools
- Design and Execution of a Brand Promise
- Positioning Strategies for Urban and Community Markets
Himwich is a national leader in women's, neonatal, and pediatric health care and The Himwich Group consultants have partnered with 500+ hospitals and healthcare systems. Dr. Phillips reputation precedes her as an internationally recognized consultant on family-centered maternity care and was the recipient of The Snowmass Institute's Lifetime Achievement Award in May 2007.
Who should attend: This session is designed for directors of nursing and directors and managers of obstetrical services and most definitely marketing directors. The process for branding will be spelled out and you don't want to miss these how to's to grow your market share.
Tuition is $159.00 * 3.25 nursing contact hours
PRECONFERENCE SESSION 2
The Leadership Manifesto: How Women's Health Managers Succeed
Judith Briles, DBA, MBA, President, The Briles Group, Aurora, CO
As women's health professionals become increasingly accountable for the financial and market success of their service lines, effective leadership has become a key success factor. Effective leaders know how to inspire, give a strong sense of direction, and gain the trust and commitment of colleagues, especially at a time when integrating services with other service lines and pressure to grow revenue has become a strategic imperative. Learn practical tips for creating action plans to deal with workplace change. Leadership has a major impact on your success and you will take away practical ideas and tools that improve your leadership effectiveness.
- Secrets to Retaining Your Best Talent
- Building and Empowering Your Team
- Communication Techniques in Dealing with Conflicts & Toxic Behaviors
- Analyzing your Leadership Style
- "Thriving" with Change.really!
- Case studies of mind-boggling financial costs of disruptive behaviors & how to flip the downward spiral
Dr. Briles is a recognized authority in workplace issues and personal and professional development and a sought after speaker and prolific author of 25 books including Zapping Conflict in the Health Care Workplace. She has been a featured guest on Oprah, Good Morning America, CNN and MSNBC and received widespread coverage in USA Today, Newsweek, The Wall Street Journal, Time and People.
Who should attend: This session is ideal for women's health and nursing professionals who want to build committed teams while reducing turmoil, conflict and turnover in their workplace. If you're responsible for one person or dozens of people, you will benefit greatly by fine tuning and incorporating new leadership skills.
Tuition is $159.00 * 3.25 nursing contact hours
Sunday Afternoon | Special Events | Monday | Tuesday