24th Annual
Achieving Success  in
Women's Health Conference

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24th Annual Spring
Conference on:
"Achieving Success in  Women's Health"


Breakthrough Opportunities in
Women's Health

24th Annual Spring Conference
Achieving Success in Women's Health
Baltimore, Maryland
May 4-6, 2008
Sheraton Center City Hotel
(3 blocks from Inner Harbor Attractions)

2008 Conference Tour Site
Weinberg Center for Women's Health & Medicine at Mercy Medical Center

Download a PDF of the
2008 Conference Brochure


Baltimore Attractions


Awards in Women's Health 2008
      Next Generation of Women's Health Leaders Award
     Innovation in Women's Health Award
     Lifetime Achievement Award

Feedback from 2007 Participants
Conference Goal/Benefits of Attending

2008 Conference Exhibitors
Conference Agenda/Optional Special Events
Conference Information
Hotel Information

Awards in Women's Health 2008
Call for 2008 Award Entries

2007 Award Winners

Spirit of Women 2008 Award for the Next Generation of Women's Health Leaders in collaboration with The Snowmass Institute
The Spirit of Women 2008 Award for the Next Generation of Women's Health Leaders recognizes young professionals with outstanding dedication and professional achievement in women's health. Nominees, women or men, must be currently employed at a hospital and be under the age of 45.
Application Form

Innovation in Women's Award Health 2008
Awarded by The Snowmass Institute & Berry and Associates
The purpose of the 2008 Innovation in Women's Health Award is to recognize and promote outstanding innovation in women's health programming and service delivery.
Application Form

Lifetime Achievement Award in Women’s Health 2008
Awarded by Bon Secours Richmond Health System and The Snowmass Institute.
The 2008 Lifetime Achievement Award in Women’s Health recognizes a person who has dedicated his/her career to women’s health with outstanding professional accomplishments and innovative contributions.
Application Form

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2008 Achieving Success in Women's Health Information


The purpose of Achieving Success in Women's Health is to provide an integrated experience through dynamic and interactive learning sessions that offer leading-edge information and ideas on the latest trends and opportunities, strategic and marketing issues, practical ideas and real life examples, for enhancing and building your success in women's health.

We strive to optimize your learning experience by providing general sessions and interactive breakouts led by expert faculty, networking opportunities with colleagues  and faculty, access to new resources and services through our exhibitors, and a comprehensive conference manual with materials from all sessions.

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Exemplary faculty will share their practical expertise and ideas with YOU!
Four Leading-Edge Half-Day Preconference Sessions
Networking Dinner and Humorous Presentation
Special  Tour of the innovative Weinberg Center for Women's Health &         Medicine (1.0 nursing contacts hours applied for)
Three General Sessions and 13 Breakouts Covering the
    Leading-edge Topics in Women's Health
Comprehensive Conference Manual with Materials from all Sessions
Exhibitors of Women's Health Services and Products
Publications and Marketing Materials Display Tables
Networking Opportunities with Colleagues from All Over the U.S.
Outstanding area for entertainment, shopping & dining
Up to 18.0 Nursing Contact Hours Applied For
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OUR GROWING LIST OF 2008 CONFERENCE EXHIBITORS (Please click on logo for more information on our exhibitors)

Exhibitor/Sponsorship Information

Strategic Healthcare Initiatives





Frederick Bead Boutique





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Achieving Success in Women's Health


Preconference Sessions


Lessons from Abroad: Women's Health Facility Development Throughout the World

Kathleen Bajo, Principal, Smith Hager Bajo, Columbus, OH & G. Travis Leissner, AIA Associate/Firmwide Director of Academic Health, Ellerbe Becket, Dallas, TX

                       Sponsored by


Leadership in the Expresso Lane
Laurie Guess, Career Cafe, DeKalb, IL


The Physician Factor: Integrating Physician Interest and Needs into your Women’s Health Service Line
Mary Anne Graf, Vice President, Women's & Children's Services, Bon Secours Richmond Health System, Richmond, VA

Marketing Boot Camp for Women’s Health Leaders
Tanya Abreu, President & National Program Director, Sprit of Women Hospital Network, Boca Raton, FL & Richard Ireland, President, The Snowmass Institute, Centennial, CO

Tuition for Preconference Sessions is $159 and $278 for two sessions ($40 discount)

Optional Special Events

Sunday, May 4, 6:00-9:00 PM
SOCIAL HOUR . . . NETWORKING . . . DINNER . . .  HUMOR .  .  .

Take a deep breath and…PUSH! Living the Gutsy Life

Rebecca Hulem has spent her life teaching women and herself how to push. From helping women deliver babies (she’s delivered more than 2,000 of them!) to climbing Mt. Whitney (highest peak in contiguous U.S. in Sequoia National Park) and Half Dome (Yosemite National Park) after the age of 50, Rebecca knows how to challenge herself and others. She will share lots of humorous stories (some funny only in retrospect!) as she put herself out there…pushing her career, patients, friends and body forward. Hear about her outdoor adventures and the internal motivation that spurred her to action then maybe your next “vacation?”…like Rebecca’s…will be a five-day hiking trip!

After 30 years practicing women’s health as a labor & delivery nurse, Certified Lamaze Instructor, Ob/Gyn Nurse Practitioner, Certified Nurse Midwife and Certified Menopause Clinician, Rebecca has transitioned into her own professional speaking business after having written a successful book.

As author of “Feelin’ Hot, a Humorous, Informative and Truthful Look at Menopause,” Rebecca is now widely known as “The Menopause Expert,” teaching women of all ages how to stay healthy and sane in spite of their hormones, and sharing her message that every woman’s health needs are different with thousands of women across the country.

Rebecca’s extensive knowledge on women’s health and her gutsy attitude towards life has made her an important part of many women’s decisions on health and wellness.  Two of her most popular talks are “Stuck in Hormone Hell” and “Where or Where did my Libido Go.”

Creating Life Balance is a popular phrase nowadays. While Rebecca says she hasn’t reached Life Balance (yet!), many will relate to her ‘balancing act’—juggling a full-time job while working on advanced degrees, and caring for children, home, husband, and Tigger the cat. Using humorous recollections, she will tell us how she took a deep breath (many, many deep breaths) and pushed through it all.

You don’t want to miss Rebecca’s fun and humorous approach to life!   

Be sure to register for the social hour, dinner and this entertaining presentation. This is always a wonderful evening of networking and humor!

Charge: $37.50 * 6:00-7:00 PM No Host Social Hour * 7:00 PM Dinner followed by Humor (Spouse/Guests welcome)

                  Sponsored by:

Monday, May 5, 4:00-6:00 PM

The Weinberg Center for
Women's Health & Medicine

You are invited to join the physicians and staff of Mercy’s nationally recognized Weinberg Center for Women’s Health & Medicine for a tour and reception.

The commitment of the Sisters of Mercy to women and children began over 130 years ago. Mercy’s Weinberg Center is a testament to its continued commitment, offering women outstanding care coupled with unparalleled compassion driven by the core values of the Sisters of Mercy. 

The Women’s Center, launched in 1995, led to the opening of The Weinberg Center in September, 2003 allowing Mercy to better meet the needs of the communities we serve through programmatic expansion in a facility designed with the needs of women in mind. Mercy’s reputation is built on providing market-leading clinical care, in addition to, offering a wide-range of specialized services. The Center features a team of outstanding surgeons led by Medical Director, Neil B. Rosenshein, M.D., a world-renowned gynecologic oncologist.  The Women’s Center team of physicians is recognized for expertise in their respective specialties and is teamed with a staff skilled in service excellence.  

Patients benefit from full-service ancillary services on site, full-time concierge and navigator services, an on-site Medi-Spa, a certified prosthesis specialist for pre- and post-surgical needs and a wig program for women being treated for cancer. In addition, Mercy offers childbirth classes, high-risk pregnancy diagnostic services, a Level III B NICU, genetic counseling and a wide-range of clinical research studies monitored by a nationally recognized epidemiologist. 

The physicians and staff of The Weinberg Center for Women’s Health & Medicine are committed to elevating women’s health to a higher standard of excellence that spans every aspect of patient care.  From adolescence to the childbearing years to midlife and the “golden years,” Mercy is committed to leading-edge technology and the latest research for every phase of a woman’s life.

Come see what sets us apart.

Bus Fee: $16.00

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Conference Agenda

The Agenda is Currently a Work in Progress



8:00-9:30 AM
The Future of Women’s Health: The Medical Point of View
Neil Rosenshein, MD, Medical Director, The Weinberg Center for Women's Health & Medicine, Mercy Medical Center, Baltimore, MD

9:30-10:00 AM: BREAK (Visit Exhibitors, Browse the Hospital Publications Display Tables, and Network with Colleagues)

10:00-11:30 AM
Emerging Trends in Women’s Health
Lisa Slama, PhD, Director, Women’s Health Intelligence Program, Sg2, Skokie, IL

                  Sponsored by:


Presentation of the 2008 Awards:
      Next Generation of Women’s Health Leaders
      Innovation in Women’s Health
      Lifetime Achievement in Women’s Health

12:30-2:00 PM & 2:30-4:00 PM

1. Integration Profile: A Woman’s Life
Barbara O'Donnell, Community Relations Coordinator, Women's Health Services Roxanne Rotondaro, MPH, Coordinator Partners for Breast Care, Hartford Hospital, Hartford, CT

2. Ambulatory Growth Strategies in Women’s Health
Bonnie Wittman, MBA, RN, Principal, Wittman & Associates, Cocoa Beach, FL

3. Women’s Health Education Success Story
Christy Kaplan, RN, BSN, MBA, Director, Women’s Health Center, John Muir Health, Walnut Hills, CA

4. New Domains for Nursing Management in Women’s Health
Vicki Lucas, PhD, RNC, President, Vicki Lucas, LLC, Baltimore, MD

5. Leading-Edge Obstetrical Practices
Cathie Brazell, MHA, RN, Administrator of Obstetrics, Winnie Palmer Hospital for Women & Babies, Orlando, FL

6. Translating Focus Group Feedback into Experience Design
Jennifer Schlimgen, AIA, Healing Experiences Designer, Specialist in Women’s Health, & Kelly Gaglione, Communications Strategist, Healthcare Focus Group Facilitator,  Kahler Slater Architects, Inc., Madison, WI

7. Midlife Women: Can You Meet Their Demands?
Patricia Dougherty, CNM, MSN, Certified Nurse Midwife, The Woman's Place-Midlife Health University of Virginia Health System, Charlottesville, VA

2:00-2:30 PM: BREAK (Visit Exhibitors, Browse the Hospital Publications Display Tables, and Network with Colleagues)



7:00-8:00 AM Continental Breakfast


Three Perspectives on the Beauty Market: A Breakthrough Opportunity for Women's Health
Marijane Hubbell, RN, BA, Admin. Director of Women's Health, Executive Health & Beyond Day Spa, Hackensack University Medical Center, Hackensack, NJ, Dean Kane, MD, Plastic Surgeon & Lauri Kane, MPH, ScD, Practice Administrator & Director, Center for Cosmetic Surgery and Medi-Spa, Baltimore, MD

9:30-10:00 AM: BREAK

10:00-11:30 AM & 1:00-2:30 PM: MORNING & AFTERNOON WORKSHOPS

1. Recipe for Success: The Women’s Specialty Center
Ginger Beavers, RN, MS, Director, Women’s Health, & Pam Koehrer, Service Line Development & Physician Practice Marketing, St. Anthony’s Medical Center, St. Louis, MO

2. Going Beyond Lean: Increase Return, Enhance Patient Experience, Increase Staff Morale
Becky Southern, RN, BSN, MS, Consultant, Boca Raton, FL

3. Retailing Strategies: Taking Your Boutique to the Next Level of Success
Tony Paquin, Principal, Paguin Group, Celebration, FL

4. Performance Management: Tracking, Measuring, and Reporting Downstream Revenue Impact
Mary Anne Graf, Vice President, Women's & Children's Services, Bon Secours Richmond Health System, Richmond, VA

5. Creating a Winning Business Development Plan for Women's Health
Karen Corrigan, CEO/Founder, The Strategy Group, Norfolk, VA

6. Best Practice: The Concierge Point of View in Women’s Health
Sally Russell, Manager, Practice Development & Concierge Services, The Weinberg Center for Women's Health & Medicine, Mercy Medical Center, Baltimore, MD

11:30-1:00 PM: Lunch on Your Own



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Conference Tuition: $599.00 for the first person and $569.00 for each additional person from the same hospital. Sunday preconference registration is $159.00 per session or $278.00 for two sessions ($40 discount)

Tuition Includes: Luncheon on day one and continental breakfast on day two, plus comprehensive manual. A nursing contact hours certificate will be presented at conclusion of conference documenting earned hours, if applicable.

COME AS A TEAM: One of the most frequent comments we hear from people who attend our conference is "I wish that other people from our organization had attended with me, they really need to hear this material." or "I wish that I could have attended all of the workshops, everyone is important." Bringing a team will significantly enrich your experience and enhance the knowledge and ideas that you take back to your organization. The conference and hotel environment provide an exceptional opportunity to compare notes and ideas, to meet informally as a team, and to network with women’s health and other professionals from hospitals nationwide.


By arriving on Saturday, you should save lots on air fare. Take advantage of Orlando area attractions and then join us for terrific Sunday preconference offerings.

The famous National Aquarium is walking distance from the hotel and is open until 9:00 PM on the weekend. Enjoy the amazing aquatic life, dolphins, sharks, rainforests and much more. Enjoy an Imax Theatre movie in the Maryland Science Center just a couple blocks away. Attend the stage musical The Color Purple based on the Pulitzer-Prize winning novel at the Hippodrome Performing Arts Center—also just a couple blocks away. How about a Duck Tour? Details at www.baltimoreducks.com. The Inner Harbor offers all kinds of wonderful restaurants and shopping including the Pratt Street Pavilion and Light Street Pavilion.

Baltimore Attractions

TRANSPORTATION FROM AIRPORT: The Sheraton City Center (be aware there is also a Sheraton Inner Harbor) is about 15 miles from Baltimore Washington International (BWI) Airport. Plan on at least 45 minutes to/from hotel. Taxi is about $25. BWI Shuttle for $12 (baggage area) drops off at downtown hotels.

ASSISTANCE WITH AIR FARES/HOTEL BOOKINGS: Contact Teresa at DTR Travel in Denver at 1-800-815-8601 to help you find the best air fare. She can also place your hotel reservations, providing you with a Sheraton Baltimore City Center Hotel confirmation number. NOTE: In most markets, flying in on Saturday may get you the best rate so arrive early and enjoy the Inner Harbor area.

EARN UP TO 18.0 NURSING CONTACT HOURS (Applied For) with Sunday sessions, and tour. Contact hours for nurses have been approved via The Colorado Nurses’ Association. 12.6 contact hours for 2-day conference.

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For more information or to register, please call 303-771-4044 or Email: snowinst@eazy.net, or fax 303-771-5503.

Cancellations: Replacement registrations accepted by phone. A refund is possible if cancellation is received by April 11, 2008. A $165 service fee for cancellations after April 11. No refunds after April 18. Refund sent within 30 after conference.


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Hotel Accommodations: The Sheraton City Center is a twin tower hotel that has recently undergone a multi-million dollar renovation including all newly decorated sleeping rooms. It is very convenient to all center city and Inner Harbor attractions. Your hotel stay includes the use of the hotel’s state-of-the-art fitness center. Elegant dining is available at the award winning Shula's Restaurant.

The Snowmass Institute's special rate is $179 single or double occupancy. Our special rate is valid until Friday, April 11 only if rooms are still available in our room block. EXCEPTION: If room block sells out prior to April 11 cut-off – in which case your hotel reservation will be accepted on a space and rate availability basis.

Our room block typically sells out quickly so please reserve your hotel nights at least four weeks prior to the conference dates of May 4-6, as demand is high.

Reserve your room directly with Sheraton reservations at 800-325-3535 or 410-385-6700 or online @ Snowmass Sheraton Reservations

If you have difficulty securing hotel nights, please call the Snowmass Institute at 303-771-4044 for assistance.


The best conference available for Women’s Health professionals who have responsibility for program & PL development. I always have several takeaways that I can implement to improve our services immediately.
Kathy Howell, RN, BSN, MBA, Vice President, Women’s & Children’s, Saint Luke’s Health System, St. Louis, MO

The one conference that pulls all aspects of Women’s Health together to share best practices, future trends, success stories & networking opportunities.
Susanne Miller, RN, MS, Vice President-Women’s & Children’s, St. John’s Hospital, Springfield, MO

All speakers had a lot to share, were prepared, passionate & thought provoking. Go to it!
Julie Luks, MD, Medical Director-Aspirus Women’s Health, Aspirus Wausau Hospital, Wausau, WI

I would definitely recommend this conference as the place to hear/learn about what is happening in Women’s Health & who is doing it best!
Pat Bohling Smith, RN, MS, Director, Women & Family Care, Poudre Valley Health System, Fort Collins, CO

This is a very well balanced and exciting conference addressing a broad range of women’s healthcare topics relative to the growth and management of the service line.
Meredith Pence, RNC, MBA, CNAA-BC Executive Director, Women’s & Children’s. John Muir Health, Walnut Creek, CA

Each year I attend The Snowmass Institute as a “prep course” for developing my business plan.
Mary Jane Reichart, RNC, MHA, Exececutive Director-Women’s Center, ProHealth Care, Waukesha, WI

Indispensable to anyone providing Women’s Health
Elizabeth Barlet, MD, OB/GYN, Univ. of Missouri, Columbia, MO

This conference is very pertinent to nurse leaders offering a wide variety of subjects. 
Claudia Schoener, RN, Director Women’s Services, Sibley Memorial Hospital, Washington, DC

Go! What a wonderful group to network with, ask your questions & get help solving your problems!
Beth Lapinski, RN, NSN, Senior Director Maternal Child Services, St. Joseph Regional Medical Center, South Bend, IN

I look forward to this conference each year. It provides me the most relevant information to expanding my service line. Great networking!
Diane Key, RN, Service Line Administrator-Women’s & Children’s Services, Palomar Pomerado Health System, Escondido, CA 

It was well worth the time & money to attend this year’s conference. Next year I’ll be back with more people from my organization.
Sheri Holmes, RN, MSN, APRN, BC, Director Aspirus Women’s Health, Aspirus Wausau Hospital, Wausau, WI

I am an architect and up to now have attended conferences that address building design and planning. This conference gave me insight into the program development issues and will help me understand our clients’ goals and perspective and issues.
Betsy Downs, Principal, Project Director, OWP/P, Chicago, IL 

Conference provided knowledge and network contacts that will assist my role in growing a women’s SL that empowers women to take care of themselves/family.
Gail Ostrander, RN, MS, MBA, Executive Director Women’s Services, Columbia St. Mary’s Hospital, Green Bay, WI

Snowmass always delivers. It is an excellent training ground for the new leader, just as it energizes the experienced team.
Miriam Cartmell, RNC, MS, CNAA-BC, Administrative Director, Women’s & Children’s, Kettering Medical Center, Dayton, OH

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